Client’s business objectives predefine the depth of a market study. It can include the following components:

• - Government impact on the market. Review of applicable state support and limitations (taxes, subsidies, grants, etc.), regulatory and geopolitical factors, macroeconomic drivers.
• - Examination of the sector, historical analysis. Current demand for the product/service, customer buying process and habits. Analysis of economic and demographic trends affecting the future need in the product/service (regional population growth, infrastructure expansion, industry developments, exporting opportunities, etc.), market price forecasts.
• - Analysis of competitors, their set of offerings, value-added features and services, market positioning, message, differentiators, price structure, etc.
• - Estimation of target market segments’ size, client’s market share. 

Engagements can be augmented with the go-to- market strategy, which is built on findings and observations from the market study and client’s operational details.

Keeping abreast of all current and upcoming changes, which can affect market prices, is the key to remain competitive. Market analytical watch service supports operational and financial decisions, which extend from bidding into commodity markets to procurement and risk management. Market watch services incorporate qualitative and quantitative analysis of market events, which have direct and indirect impact on client’s operations. This informaiton includes changes in market prices supported by data on driving factors, transportation conditions, impact from political, industry events and interrelated markets, business developments, trading opportunities, and competitive forces. Reports can be tailored to meet client’s specific needs whether they are to monitor the daily market movements or to support strategic decision-making process. Reports can be developed as individual studies or periodical market monitoring digests.