Effective marketing strategy helps businesses to define the overall direction and goals for brand elevation and marketing of products and services. The basis for all our strategic studies, including marketing, is a thorough research and in-depth quantitative analysis. We study client’s products and services, their positioning in the market against competition, the depth of competition, regulatory, business and technological environments ensuring market's readiness and acceptance of the client’s products and services. We examine the target market segments and estimate their size. We assess the client's SWOT, identify differentiating factors and develop messages for positioning for each market segment. Market validation is an optional part of the study representing testing of a product (service) concept against potential target market segments. Our recommendations include a detailed approach of (re)-entering the target markets and implementation of measures, methods for effective impact on the market.